Online Survey and Market Research Platform

Hoopoe Insighter

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Do you want to collect and analyze data that is not captured by your existing software and systems? Do you want to use multiple methods and channels, and create engaging forms and questionnaires? Do you want to collect feedback, measure satisfaction, test knowledge, or conduct research? Then you need HoopoeInsighter.

Mian Features

Survey & Data Collection

Design and launch intelligent, customizable surveys with Hoopoe Insighter. Collect accurate, high-quality data through online, field, and phone-based methodologies.

Market Research Analytics

Transform responses into actionable insights with MaxDiff, Conjoint, Cross-Tabs, Servqual, and GIS analytics built into Hoopoe Insighter’s research engine.

Advanced Automation

Create dynamic forms powered by conditional logic, formulas, and adaptive workflows. Ensure every respondent experiences a personalized and meaningful data-collection flow.

Workforce Intelligence

Measure and optimize workforce performance using advanced analytics, engagement surveys, skill-mapping tools, and organizational dashboards powered by Hoopoe Insighter.

Retail Audit Intelligence

Monitor store-level performance through SKU tracking, route monitoring, GIS validation, and field-data quality controls. Boost operational visibility and retail excellence.

Support & Integration

Integrate Hoopoe Insighter seamlessly with your internal systems using APIs, HRM/CRM connectivity, and enterprise-grade infrastructure. Benefit from reliable support and scalable deployment.

Various types of questions

DDifferent types of questions are available for use in your forms, such as single and multiple choice questions, various text-based questions and more advanced types like matrix-based.

Custom logic for your forms

It's possible to apply conditional logic on pages, questions, answers by injecting variables and defining conditions, expressions, variables, and rules in designing your survey, which makes it possible.

Geographic regions

Define different geographic divisions by country, province, city or eany other locality, and collect and analyze sample data collected in those regions. The report generator tool can filter the data by locations.

Multiple methods for data collection

You can collect your data through different channels and networks in your organization. HoopoeInsighter allows data colection and integration using numerous methods.

Market Studies Fieldwork

You can conduct market studies using fieldwork method. Use the Android and tablet versions of the platform to collect data from your participants in person. You can also assign and monitor interviewers performance remotely.

Various reports and visualizations

The data visualization tools available make it possible to create a variety of reports. Sort by different date and time units, geographical locations, or based on specific variables.

GIS Reports

GIS reports enable you to see the locations of where the data has been collected, whether by participants or interviewers. Information regarding the duration, date and time of completed questionnaires are also available.

Extensive exporting

Multiple export and import options give you the ability to view the collected data in the format that works best for you. Such as CSV, XML, JSON, or .xlsx and .sav formats for Excel and IBM SPSS respectively).

Dynamic Answer questions

You can create dynamic answer questions using dynamic datasets. You can define and import dynamic datasets, such as a list of stores, products, SKUs, etc. Connect them to the desired field in the dataset.

Crosstabs, MaxDiff, Conjoint

You can analyze the results in HoopoeInsighter using MaxDiff, Conjoint or Crosstabs methods. Create visualizations to easily see relations and differences in your data.

Gap and SERVQUAL Analysis

Define multiple dimensions for your surveys, both vertically and horizontally. The data visualization tool gives you gap and SERVQUAL reports on individual items or custom defined dimensions

Multi language Support

HoopoeInsighter platform has automatic support for both right-to-left and left-to-right languages. Design and conduct your surveys in any language you want without worrying about compatibility problems.

Why Hoopoe Insighter?

01

Create advanced forms with ease!

Build powerful, intelligent data collection forms in minutes no technical expertise required. With Hoopoe Insighter, you can choose from more than 30 fully customizable question types, allowing you to design surveys that adapt to every research need. Use single-choice, multiple-choice, priority ranking, dynamic matrices, inventory counts, cascading dynamic answers, text fields, open ended responses, date selectors, and much more.

01

Prevent invalid data at every step

Prevent invalid data at every step by leveraging Hoopoe Insighter’s advanced validation and control engine. Apply sophisticated rules across pages, questions, answers, and demographic fields to ensure every data point is accurate before it reaches your analytics. Use formulas, global variables, hidden variables, and dynamic logic to shape intelligent workflows that detect contradictions, enforce boundaries, and maintain data integrity in real time. 

05

Monitor your fieldwork status and performance with GIS reports

Monitor your fieldwork status and performance with GIS reports using Hoopoe Insighter’s powerful location-based analytics. View the GPS position and movement paths of your participants or interviewers directly on the map, along with detailed metadata such as registration points, submission dates, timestamps, and the duration of each questionnaire. Instantly detect and reject outliers or inconsistent entries to ensure data authenticity. With real-time geographic visibility, you maintain full control over field operations and guarantee the integrity of every collected data point.

03

Personalize your forms easily

Personalize your forms’ appearance easily with Hoopoe Insighter’s flexible design tools. Add your own visual identity by choosing custom images, brand-aligned fonts, and tailored themes that match your organization’s style. Adjust colors, layout elements, and interactive components to create forms that feel consistent, professional, and uniquely yours.

03

Generate and  dynamic reports

Generate and save various dynamic reports with Hoopoe Insighter’s advanced analytics engine. Create flexible, multi-layered reports that adapt to your research needs, then organize and filter them by individual questions, groups of questions, submission location, predefined user paths, time periods, or demographic attributes such as age group, education level, gender, and more. Every report can be saved, reused, and refined allowing you to track trends, compare segments, and extract meaningful insights.

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Multiple methods for data collection

Use telephone (CATI), online (CAWI), or fieldwork (CAPI) methods to collect your samples with complete flexibility. Hoopoe Insighter allows you to operate through your existing infrastructure or seamlessly leverage intranet, internet, phone systems, mobile apps, kiosks, Message Delivery Systems, email, social networks, QR codes, and more depending on the needs and technical environment of your organization. This multi channel capability ensures you can reach every audience, in every context, while maintaining.

07

Multiple use cases for

external data in

your business

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